Money really does buy quality: Spend big and you'll see the difference in the quality of the movement, complications and timekeeping.That's okay if you're thinking budget, but if you're splashing the cash it's best to stay classic. Don't buy into fads: Much like shorts with suits, oversized hats and the Hoxton fin, these things all have a shelf life.A watch should complement your look, not shout about your pay packet. Bigger is very rarely better: There's nothing more uncouth than a chunky chronograph worn with a good suit.That's better than limited edition, any day. It pays to go vintage: Older watches were made by hand, before machines replaced craftsmen, so everyone is guaranteed to be one of a kind.If you want to buy a watch but don't know where to begin, then read on. We've consulted style guru Daniel Johnson to get the best tip when it comes to picking a watch. Price: £5,500 | Browse Zenith watches at Goldsmiths (opens in new tab) Best watch buying tips The Zenith Chronomaster Heritage 146 features a El Primero 4069 movement and a 50 hour power reserve. The most notable achievement was the creation of the first integrated automatic chronograph movement, the Zenith El Primero, as well as the Zenith Defy Lab, the most accurate mechanical watch ever made. Founded in 1865 by Georges Favre-Jacot, Zenith has a rich history in the manufacture of Swiss timepieces.
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